"Shrek Forever After" roared its way to the top of the box office, making $71.3 million in its opening weekend.
But the fourth film in the monster franchise from DreamWorks Animation had the weakest debut of all "Shrek" sequels, according to studio estimates Sunday. "Shrek 2," from 2004, opened with $108 million. "Shrek the Third," from 2007, made $121.6 million in its first weekend.
And the latest installment was available for the first time in 3-D and IMAX 3-D, where ticket prices are higher — up to $19 in Manhattan. "Shrek" made just under $5 million on IMAX screens, or 7 percent of the film's weekend gross.
This time, Shrek — voiced as always by Mike Myers — is experiencing a mid-life crisis, so he makes a deal with Rumpelstiltskin to live as a fearsome ogre again for one day. Cameron Diaz, Eddie Murphy and Antonio Banderas return to the voice cast.
Last week's No. 1 movie, "Iron Man 2," dropped to second place with $26.6 million. The superhero sequel from Paramount Pictures has now made over $251 million in three weeks.
The other new wide release, "MacGruber," opened in sixth place with a disappointing $4.1 million. Based on the "Saturday Night Live" sketch, the Universal Pictures comedy stars Will Forte as a bumbling version of the mulleted '80s television character "MacGyver," who was famous for his makeshift method of defusing threats.
But "MacGruber" was a relatively low-risk production because it cost under $10 million to make, which was offset by tax credits and foreign sales, said Geoffrey Ammer, head of worldwide marketing for Relativity Media, which produced the film.
"The honest answer is, it never expanded beyond its `SNL' audience," Ammer said. "We took the picture to (the) South by Southwest (film festival), it got a great response, we took a shot with the picture and we were disappointed but by no means were we at risk at any point."
No comments:
Post a Comment